FAQs

What types of partnerships or sponsored content do you offer?

GoNoodle offers both short-term sponsored campaigns and long-term content partnerships. This can include custom videos, movement challenges, mindfulness segments, or other co-created experiences that live directly on the GoNoodle platform.

Why partner with GoNoodle, and who qualifies?

Think we’re just in classrooms? There’s more! We partner with trusted brands that share our mission to help kids move, learn, and feel better. Sponsorships make it possible to keep GoNoodle free for teachers, families, and schools. Partners are chosen for alignment with our values and kid-safe, educational content standards.

Will you share user data with partners?

No personal data about teachers, students, or families is ever shared. Partners only receive anonymous, aggregated engagement metrics like video views, completion rates, and time spent.

What is GoNoodle’s reach and scale?

GoNoodle is used in about 83% of U.S. elementary schools and reaches over 2 million families each month. The platform delivers billions of minutes of kid and family engagement annually.

What content formats and creative options are available?

We offer a wide range of content formats, including dance and movement videos, mindfulness and workout segments, printable classroom materials, and interactive activities designed for both school and home use. As your marketing partner, we collaborate closely to create content that aligns with your brand’s voice, goals, and visual identity. Our in-house creative team handles everything from concept development to full production and launch, ensuring every element is tailored to maximize impact and engagement with kids and families.

How is content distributed and promoted?

Your content is featured directly on the GoNoodle platform, both in classrooms and on the family app, where kids already engage daily. To amplify visibility, we support each campaign with targeted outreach to educators and parents, along with printable activities and promotional assets. This multi-channel approach ensures your message reaches families during meaningful, high-attention moments in both school and home environments.

How do you measure success, and what’s the timeline?

We measure success through a mix of key metrics, ie impressions, engagement, interactions, and campaign-specific goals, to show real impact across classrooms and homes. Each partnership follows a phased timeline that typically includes discovery, creative development, approvals, production, and launch. Throughout the process, we keep you informed and aligned. After launch, you’ll receive detailed performance reports with insights to help optimize future campaigns and demonstrate ROI.

The State of Kids, Screens, & Brand Responsibility - GoNoodle’s 2025 Industry Report Is Now Available!